Kathmandu — Marking its 30th year of establishment, Aarya Pharmalab has signed a three-year agreement with the Cricket Association of Nepal (CAN) to become the official health partner of the Nepal Premier League (NPL).
The collaboration aims to promote health awareness through cricket and strengthen the connection between sports and public health. Aligning its 30-year milestone with social responsibility, the company plans to utilize the NPL platform to provide basic health check-ups, health consultations, and information on healthy living to the general public.
Health Initiatives and Stadium Activities
As part of this initiative, Aarya Pharmalab is operating health check-up booths, counseling stations, awareness programs, and interactive sports and entertainment activities at the Tribhuvan University International Cricket Ground, where NPL matches are being held. These activities aim to entertain spectators while encouraging them to stay conscious of their health.
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Player and Spectator Awards
To encourage performance and sportsmanship, the company is presenting the 'Healthy Partnership Award' worth NRs 25,000 each to two players in every match. Additionally, one spectator per match will receive the 'Heartbeat Moment of the Match' award accompanied by a cash prize of NRs 20,000.
Company officials expressed confidence that linking a popular sport like cricket with health awareness will effectively deliver health-related messages to a broader audience.
