Extreme Energy Drink has officially signed an agreement with the Industry Association Morang to become the main sponsor for the upcoming ninth edition of Birat Expo 2026 in Biratnagar. Alongside this sponsorship, Max Tiger Energy Drink has joined as the designated energy partner, while Bam Bam Hydration Drink will serve as the hydration partner for the industrial and trade exhibition.
Organized by the Industry Association Morang for nearly three decades, the expo is set to take place in Biratnagar from Paush 2 to 11. The ninth edition aims to broaden its traditional scope by offering opportunities centered around learning, building, connecting, influencing, business expansion, and entertainment, expecting to attract over 250,000 visitors including entrepreneurs, investors, students, and policymakers.
During the signing event, Nandakishor Rathi, President of Industry Association Morang, stated that the collaboration would significantly expand the reach and impact of the exposition, serving as a shared platform for trade, employment, and investment. Birat Expo 2026 Coordinator Bipin Kabra noted that having Extreme Energy Drink as the lead sponsor adds momentum to the event, with plans to integrate the partnership directly into core expo activities rather than limiting it to brand visibility.
Sonia Rana, Trade Head at Extreme Energy Drink, expressed that joining the ninth edition as the main sponsor represents a crucial opportunity and committed to making the partnership meaningful through diverse event engagements. The mega exposition is designed to bridge industry, technology, investment, and opportunities for the next generation under a unified platform.