Extreme Energy Drink has initiated a unique brand activation outside the Tribhuvan University International Cricket Ground in Kirtipur to elevate excitement ahead of Nepal Premier League Season 3. As part of this effort, the energy drink brand constructed seven dedicated gates outside the primary match venue, each representing one of the seven franchise teams it officially sponsors.
The dedicated arches integrate individual team branding alongside Extreme's visual identity to connect supporters directly with their respective teams before entering the stadium. According to the company, this setup marks the first time a brand has executed a stadium-level pre-tournament activation of this scale for the Nepal Premier League.
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Out of the eight participating franchises in the upcoming tournament, Extreme Energy Drink has entered into official sponsorship partnerships with seven teams. The sponsored teams include Kathmandu Gorkhas, Biratnagar Kings, Chitwan Rhinos, Janakpur Bolts, Karnali Yaks, Pokhara Avengers, and Lumbini Lions.
In addition to physical stadium gates, the brand is broadening tournament engagement through nationwide pole banners, hoarding boards, gate branding, and television advertisements. As Nepal Premier League Season 3 is scheduled to take place from Kartik 9 to Mangsir 5, these multi-channel promotional activities are set to maintain high enthusiasm among cricket fans throughout the competition.
